Using Social Media for Passive Income, Toastmasters Speech

Below is the outline for the Toastmasters speech that I gave about building an online and social media presence. This is L4 of the Innovative Planning Pathway.

Goal

• Goal to be monetized on youtube
• wrote note on mirror about having passive income
• make money without having to actively work it

What has been done

• didn't know really what to start with, so just started in 2016 - waiting to start means that you will never start

• early content didn't really draw much attention

• research what others have done

• started posting weekly, being consistent with new content
• create a structure to videos - example local newscasts have news, weather, sports, closing segment
• using descriptions, cliffhanger titles, and keywords to draw greater audience and improve SEO rankings
• using comments and questions as feedback loop for what to make videos about next
• posting comments and suggetions on the videos of others

• sharing on other platforms about the channel

• started business in 2021 and sharing the videos of the work that I did

• linked business website to youtube and other social media platforms
• finally reached monetization levels

Future

• automating channel because video editing is time consuming
• create courses related to the topics on the channel; home maintenance and technology (programming)
• additional passive income from selling digital products
• more referrals from seeing the work being done