NSBE National Leadership Training, July 2020

Comm Zone Strategic Planning Session 20200708

excellence in membership
innovative communication 360
national communication request form - https://eu.jotform.com/form/201458670249156
create our own contact form
within the next year, will attempt to unify the brand across various areas
measure the effectiveness of the campaign
info to be provided about naming conventions
automation in membership engagement, personalized emails and communications
looking to do monthly meetings
meetings will start in or around August
Memo Mondays, like a weekly newsletter of upcoming events and things to know
new mission statement for just the Professionals
look at Regional shared calendar
set up request system that allows requests to be submitted for communicatoin to be sent out or posted on social media
shared folder for images and other content that will be used, may move to website going forward
have the chapters be highlighted in social media posts and enews to be posted

nebtech@nsbe.org, check to see if there is access to Trello board
need to provide content for the new website
training on the new system
current website is in preview
two vendors, Fonteva, Refactored
will need to provide new content for the new NSBE website, existing content will not be migrated from the current website (may need to save the existing content) so that it can be used on the new website

members
supporters, connected
interested
aware
not-aware, but member-like
need to look at the analytics around the regional social media pages
form can be submitted for it to be process and communicated out to the public
Google G Suite is a free service for non profits, need to look into for chapter https://www.google.com/nonprofits/eligibility/

ITSMF (IT Senior Management Forum)
mentorship program for Professionals doesn't exist. Ones to be established. There is a system in place (MyNSBE Bulletin Board) but it is not utilized as it was intended
have members let it be known that they are looking for mentorship, when they sign up for membership or via email communication

option 1) have a website within the existing website.
option 2) have a printed copy of the journal, cost estimated $30K
my preference is that a digital copy be provided, and if they want printed, then they can print it themselves
there's a need for students and professionals to do studies so that they can better themselves
articles in journal would have a particular focus, have to go through a review process

database of licensed professionals
offer funding for courses, outreaches
scholarships for the Professional members
have a social media campaign with promoting the course; have the members promote the event in a social media blurb
leveraging open source software instead of using the paid software; CiviCRM and GIMP mentioned
need to set up donation circles, and publically recognize the individuals that do donate. That will encourage those that have not already donated to do so.
how we can better have the Finanace Zone integrate with the Communication Zone
Fonteva, name of the CRM system that NSBE will be moving towards.

brands are identified by their logo; logo must stand out
4 official logos can be used, can be downloaded from the national website
don't modify the logo outside the guidelines
professionals as a series of logos as well,
have to submit design, in pdf, to the National Publications chairperson; there is a logo approval form;
need to have a consistency in sharing our message
Sometimes the conversation online, needs to move to email or DM to be fully addressed. Sometimes the conversation can be blown out of proportion if not done in that manner.
Sometimes members dont want to receive certain emails; thus will miss some of those critical communications
Page of links to all the forms that exist; therefore members dont have to send emails and those emails end up getting overlooked.
need to determine what the brand will become
collegiate member not interested in becoming a Professional member; need to communicate the benefits of being a Professional member; have the collegiate members let them know where they can get help from the Professionals members; let it be known where the seniors are headed

look to see if there was a previous campaign done, perhaps a transition document; editorial calendar;
need to know the audience and who are you trying to reach; demographics (age, professional, major, interests, education)
Have links or forms, hashtags; allow for interactions to happen
advised to use 3-4 hashtags, max; tag sponsors
Check the analytics for your social media
ask about if Google Analytics will be part of the new website; will regional Comm zone be provided info
need a welcome message for the website from the current chair; needs to be done ASAP; video or text can be provided
doing a Twitter chat?
possibly do a "Member Monday" where content is posted to have the members engaged with the social media platform, to have members facilitate the discussion around engineering and STEM
multiple ways to distribute information: social media, email, website; draw them to the respective website
have the same message on multiple platforms at the same time
Send email to Yvette requesting the analytics information be provided
why working with the media is important; it can be used as leverage to talk about the campaign that is currently ongoing; can include the stats in the email; media needs to have a balance of good and bad stories;
be sure in mentioning to the reporter, share the information about the event such as the who, what, where, when, and why; provide some of the keynote speakers that could possibly be interviewed; be strategic in who you reach out too

Updated: 2022-03-22 | Posted: 2020-07-07

Author: Kenny Robinson