Telling A Story, Going from YouTube to Business
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5 - 7 minute speech
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the goal: start a youtube channel and build it to make passive income
Getting Started
- did video club in high school, but the "advanced" tech that we had was a VCR
- had to expand the skill set; use video editing software like Kdenlive
- made videos of projects and tasks that I was working on at my house; home repairs and building software
- struggled to find identity with the channel because it was too broad, not niche specific
- tried to follow the professional creators way of creating videos, but proved to be difficult or well beyond where I currently was
- monetization threshold moved; already had money but not paid and had to wait
Building A Portfolio
- started posting similar content on personal social media pages
- that lead my followers to start asking me to do work for them
- posted about doing that work, effectively creating a content generating machine; do the work, talk and share about the work
- signed up as an independent contractor; Handy, Wal-Mart, HomeAdvisor
- plenty of opportunities, not plenty of money; sometimes 40% cut
- COVID meant that contractors were getting paid bonuses
- paid to just show up; delivery errors, broken tvs
Legal and Legit
- filed the paperwork for business in 2021, Robinson Handy and Technology Services
- learn from others that are in business and run youtube channels
- continued to produce content but more efficiently by using automations and changing filming style
- talk about the commonalities that exist with homes in the Montgomery area
- being more efficient, then can do more work and thus more money
- have reached monetization level; get paid for work and videos done years ago
- created automations and looked for ways to improve processes; being more efficient
Evaluation
- good use of hand gestures
- could have used more vocal variety; given the context of the topic, seemed to be sufficient
Posted: 2022-05-10
Author: Kenny Robinson, @almostengr